Hard Headed Fools: What's wrong with Record Executives?

What is wrong with this system of music? Why do some people always have to take advantage of positions with power? Music has evolved over time and has become to even represent the era and time we areliving in. The movement of music came from the people. Way back in the day people seemed to have a sort of brilliance to expressing their thoughts trough music, now songs seem repetative. But even when Thomas Edison's invention of the phonograph came that actually record music came a sort of selfishness to wanting to control it. As time went by the technology made it possible to provide music through recordingsand expand it to a mass audience. Hi-Fi was developed and sophisticated technology made it possible for sound of recordings to improve. All of a sudden emerged the birth of mega industries with great ideas in mind. An idea of popular music arose and different styles of music were developed. Record companies invested money and created mega super stars. It was genius, to have the vision to make money off the distrabution of music. Some where in between these grand dreams and wonderful technology things took a diferent direction and extremely complicated. All of a sudden there were copyrights issues, and signing of certain artist, money got in the way. Music licensing, having to pay royalties, it all became so complicated that the entertainment business became a sort of money monster that controlled the profit of eentertainment.
I believe that what is wrong with music CEO's and executives of these mega recording companies is that they become a target of blame for whats going on today, but there may be a twitch in the actual whole picture. If I were an executive at one of these major recording companies I would make several changes to try to improve the situation. While listening to on the Edge 102 I must say I agree with a lot he has to say. The artist we have now in days are dancing, little talent singing, sex symbols that have a few good songs in a garbage album that is advertised in all the wrong ways. And then there is the Internet issue, file sharing, and a new generation of consumers not willing to pay the price for an unworthy product. Executives must recognize the problem is not the technological advances such as the cassette and compact disk and heaven forbid the Internet. The problem falls in them not wanting to see new ways of channeling their music and distributing it to make a profit. I look at them as some kid who was raised to believe something and all of a sudden they are thrown into a new world that contradicts what they already know. Instead of changing this child begins to through a tantrum wanting things to remain the same. We saw it happen with Napster insident, this guy has a brilliant idea, the company master minds are appalled and throw all the money and legal power to stop it. But guess what it is unstoppable to avoid change it's inevitable. So as an executive they should follow simple rules. Go back to supply and demand, demand is low right? Billions of dollars are lost from year to year. Then why are we paying the same thing as we were a few years ago? Of course lower prices. Channel music through the Internet sale the songs at a reasonable price, let people control what music they buy. There is after all amazon, and eBay, it works the concept isn't that hard things sell on the Internet. Their can also be incentives to spark interest. For example buy the music and enter the chance to win something, that couldn't hurt. You have to familiarize your product and the face of the company as equals. I would stop acting as if I war fighting a war against the consumer calling them thieves and comprehend why people are downloading. All nations that enforce their ways through fear are eventually overthrown, learn how to identify with the consumers needs. A big problem is the artist themselves that are signed to these multi-billion corporations have to be required to posses real talent not just a perty face. Albums suck right now, there are only a few good ones being put out there. My recommendation would be to return to old ways, to the basics, think not of the money but of the music and invest in the quality of that and the people will return on their own. It's not the end of recording companies, it is the evolution of it invest your money in creating the next way of distribution instead of avoiding it then your company will make money. Stop being hard headed fools and open up to the evolution of music.